Abiah is a brand research boutique that focuses on strategy and online marketing.

Case Studies

Denver Seminary

Trail Life USA

Langham Partnership

Crossworld

ECFA

AMI – Atlantic Medical Imaging

Short, powerful brand & marketing insights!

"In spite of the recession though impacting nonprofit organizations over the last several years, our membership growth has been nearly double of the previous ten-year period."

Dan BusbyPresident, ECFA

"When working with Abiah, the expertise and creativity of the team is apparent through every phone call, email and project proposal. Abiah offers the individualized attention of a smaller shop while working at the rate and efficiency of a well-oiled large agency… best of both worlds!"

Lauren QuesadaSenior Marketing Manager of KSBJ and NGEN radio

"We presented a project of high difficulty – and we could not be more pleased. I refer to Guy Richards as a genius. He truly is. Further, Guy and his team aligned themselves as a matter of heart with our mission. That sense of shared ownership made the hard work sweeter, but also contributed to the successful result."

Ben HomanCEO, John Stott Ministries

"Our business steady increased after rebranding. Looking back I see that our decision to hire Abiah marked the point when we stopped playing defense and started playing offense in the very competitive business of outpatient imaging."

Stephen McManus, M.D.Partner, AMI

Strategy…

Is about aligning the Messaging

Because of the proprietary nature of our BrandReturn® (research, competitive ranking and alignment) process we are not able to show the details online. We are more than happy to show you over a screen-share.

Most clients are not concerned on how the process works. They are more concerned on the end result, which is the right focus. The end result is an organized list of value propositions, ranked by importance for each of our client’s segments. That is what takes the guess work out of the marketing department. How great is it to identify a prospect and know the top 6 things, in order, that matter to them? It’s a game changer. Now blog posts, ads, email blasts and printed material all are aligned. It’s a beautiful thing.

PS. We have a long history of working with aging brands to make them more relevant. But most importantly get them to where they increase their impact.

SEE TESTIMONIALS

Story telling: Short activity video

Story telling: Expanded recruitment video

We deliver strategy based on research that removes the guess work of brand messaging and marketing so our clients know the precise actions that make the most impact and return.

Creative…

Is about aligning the brand identity to match the messaging

Creative without strategy is a losing combination. But creative with strategy enhances attention and allows less effort to sell and deliver what you offer.

The logo is the foundation that all other branded pieces get their color, style and feel from. A great logo should be readable when small, unique enough to be remembered and not lose it’s recognition in one color. The logo is the most important visual of any brand. Because all other branded pieces have to adapt the logo’s color, style and characteristics.

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We have a long history of working with aging brands to make them more relevant. But most importantly get them to where they increase their impact.

Technology…

Is the tactic of delivering on strategy

Websites, mobile applications, microsites, video story telling, social media and online campaigns all fall under Technology. Once the client’s messaging and audiences are defined, it’s about making money.

92 out of 100 people will look a brand up online before they ever pick up the phone, write an email or walk through that brand’s door. In today’s market a company’s online presences is more important then their store front.

Once you know this the key becomes moving a prospect from considering you online to becoming a donor/customer.

That’s the fun part!

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Abiah’s back story

…beauty from ashes

The best starting point is for us to chat so we can understand what your challenge is. Give us a call. 

(866) 982-2424 // Email

Hours: 8:00am – 5:00pm EST | For clients we can be reached 7 days week 24 hours a day

Central Park East
222 New Road, Suite 306
Linwood, New Jersey 08221