How a leader views the cause of the organization greatly determines its success.
I have found that when a leader has passion and urgency to reach the brand goal and his/her lifestyle and actions align with the cause, it creates an organizational rally. The excitement motivates the leadership that motivates the employees, which overflows to the clients/donor base.
Your brand’s loyalty, both internally and externally, will always be a direct reflection of how the leader portrays the cause…good or bad.
