I have had my hand in about 250 rebrands in the last 15 years. What I see time and time again is design without value.
Most leaders understand what a brand promise is, but to recap, a brand promise is the claim of distinction made to the market. Examples:…
In the beginning of 2009, Tropicana, who has invested years into brand recognition, redesigned their visual identity
Distinguishing your brand or even a state in a few words is a challenge because…
Think of your blog as your “Sunday best face,” and your Twitter account like your “weekday face.”
What can we learn from that little blue box? It has starred in movies, made women crazy, and left men empty-pocketed…
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