Rebranded, inspired by Abiah’s creativity and personal approach.
“Guy’s creativity resulted in a fresh, simple, and relevant brand and messaging of our organization. And his effort to get to know our ministry resulted in a very personalized feel to his consulting. I would highly recommend Guy Richards for your ministry.” -Dale Losch, President
Summary
Industry Setting – Crossworld is a mission organization.
Project Desire -Crossworld had a desire to become more relevant.
Solution – Abiah uncover a succulent trait of Crossworld that became their main differential advantage. The trait is that Crossworld uses native missionaries that hare already planted in a culture. This saves money and increases impact.
Result – Crossworld’s visual identity is now relevant, has a strong marketing plan and has grown to 18 million a year in donations.
Marketing Positioning Change
Market research to support new positioning
Geographic mapping
Concentration of market targeting
Brand guide
Website design
Book to support new marketing strategy
Handouts
Handouts
