Went from 40 views per website visit to convert a lead to 6 views per lead.
“We have gone from 40 views per website visit before we received contact information to now receiving contact information on every 6 website visits. During our membership push, we started 90 troops in 90 days. Guy’s insights have proven worthwhile time and again. He has an uncanny ability to bring out the best in others.” -Stephen Ashton, Marketing Manager
Summary
Industry Setting – TrailLife USA is a Christian alternative to the Boy Scouts.
Project Desire – Build an automated, digital sales campaign to start new Troops.
Solution – Analyze the TrailLife USA brand internally and externally. Mirror the findings to an online competitive analysis and ranking. Develop priority value propositions in order of importance for each segment and start marketing.
Result – In 12 months Trail life USA now signs up new Troop leaders (which pay $99 at sign up) for every 6 page views. TrailLife USA also signed up 90 troops in 90 days during the last 3 months of the the 12 month engagement.
Marketing positioning chart
Brand and marketing strategy book
Design of visual chart of programs
Design, copy and programming of landing page
Design of automated digital campaign linked to microsite
Map of troop growth
