There are many different ways to approach marketing campaigns…
Read More
The *Brand Advocate and the **Brand Detractor are one and the same.
I have had my hand in about 250 rebrands in the last 15 years. What I see time and time again is design without value.
Most leaders understand what a brand promise is, but to recap, a brand promise is the claim of distinction made to the market. Examples:…
In the beginning of 2009, Tropicana, who has invested years into brand recognition, redesigned their visual identity
Distinguishing your brand or even a state in a few words is a challenge because…
Think of your blog as your “Sunday best face,” and your Twitter account like your “weekday face.”
What can we learn from that little blue box? It has starred in movies, made women crazy, and left men empty-pocketed…
Every market innovates, and therefore, causes businesses to adapt their offerings and delivery…
I often hear the question, “Can a small business build a brand?” The truth of the matter is…
I received a call from a company that sets up networking meetings between brand development firms and large brands looking to hire…
There is an emotional prize in being associated with a brand that
is great before the rest of the world knows it’s great.
I have witnessed a lot of erosion in brands due to a leader’s words not matching his actions.
What if you found a treasure that was so great, so unique and so large that you could not keep it all to yourself?
Every market has decision drivers. Here is a simple test to determine if your market is made of short-term thinkers…
Have you ever had a teacher who seemed to get pleasure from using words that should require a license to use?
Most marketing messages in a bad economy focus on pain, whereas in a prosperous economy they focus on health.
From my experience, I believe there are two kinds of organizations: “brand-focused organizations” and “bottom-line focused organizations.”
I have found that many great ideas are bottlenecked in the boardroom for three main reasons:
I know six CEOs who have determined they have an influence on 100,000 people through their positions in life.
“There was a rich man who was dressed in purple and fine linen and lived in luxury every day. At his gate was laid a beggar…
When the relationship between brand and consumer/donor becomes stressful, only three things can happen:
It’s easy to veer off course toward every speck that glitters on the horizon when you don’t have one…
Culture is adapted from micro-movements, and micro-movements are created by storytellers, artists, musicians, motocross riders…
Does money really have the power to attract the
best employees?
I have come across a perception that seems to follow Christian business people. The perception is that we are not as holy as…
How a leader views the cause of the organization greatly determines…
This insight is for the Christian business owner. What if you decided…
Social mores are not rules, but undefined social codes of conduct that a culture lives by..
If you wait for the perfect time, staff or number in your savings account to move…
My friend Bill is a one-man-show with two businesses. He is both a…
I was praying one day and these words came out, “God, allow my desires to be Your desires so I will…
Have you ever found yourself looking for a rare item or service? The process goes like this…
I sometimes find myself in debates about design and color with business leaders who can’t…
Anything worth achieving has someone, something, or a group of someones and somethings standing in the way.
Consistent, unique and relevant are the three characteristics that make up a brand that…
I watched an interview on 20/20 with the husband and wife who…
People like some things worn, like snowboard boots, and some things new, like sandpaper…
In a shaky economy, brands try crazy things. Make sure you understand the risks of…
How a consumer feels about your product, service, and brand is more important than…
very great leader who has used their position to positively influence those around them is…